Dean College

  • Senior Vice President of Sales for Fenway Sports Management Visits Dean College

    John Clark SVP Fenway Sports Management

    On Thursday, January 11th, 2018 Dean welcomed John Clark, the Senior Vice President of Sales for Fenway Sports Management to speak to students participating in the Event and Entertainment Management winter intersession class.

    As the Senior Vice President of Sales, Clark is responsible for selling multiple properties under the Fenway Sports Management (FSM) portfolio including the Boston Red Sox, Liverpool Football Club, Boston College, Lebron James, NESN, the Deutsch Bank Golf Championship and Roush-Fenway Racing.

    Clark found his start in baseball when he needed to complete an internship requirement during college. A friend recommended reaching out to the local minor league baseball team, The Kingston Indians and Clark was able to secure an internship with them during his junior year.

    During his time with the Kingston Indians, Clark became very interested in the baseball industry and chose to continue working with the team after graduation. From there, Clark decided to seek a career in the sports industry.

    After over ten years working with minor league baseball teams, Clark began to wonder how a big-league business model differs from a minor-league model. This sparked his motivation for a change in career, and when an industry friend came to him with a new career opportunity working in corporate sales for the NBA team, the Houston Rockets, Clark took it.

    “The sports business is believe-it-or-not an incredibly small world,” Clark explained, “The industry we are in is little bit different from other industries. It’s about the relationships you have, what you’ve done and what you’ve accomplished.”

    After his time with the Houston Rockets, Clark eventually moved on into another sales position but this time with the NFL team, the Miami Dolphins. After a short time with them, Clark was offered a job he could not refuse, Vice President of Marketing Partnerships with The Madison Square Garden Company. Within this role, Clark gained experience in multi-property representation which is now a skill he uses every day in his current position at Fenway Sports Management.

    Being a part of multiple properties that include the Boston Red Sox, New England Sports Network, Liverpool Football Club, Dell Technologies Championship, and more gives FSM a leg-up on their competition because they are the only agency within the sports industry that owns properties. This means that they are able to understand better what can and can’t be done with a brand from a property perspective.

    “If you see Dunkin Donuts out in any sports related manner, we’ve actually gone in and spoken with Dunkin Donuts and asked what they want to accomplish.” Clark continued, “We go out and work with the teams for them to see the best way to get their business out.”

    Clark left students with some advice for their future job searches.

    “Do not walk into your first interview and say I love baseball or football or sports. The thought is if you’re in my office in Fenway Park it’s understood that you love it,” he said.

    If students are interested in potential internship or post-graduate opportunities with Fenway Sports Management, click here!

    A special thank you to John Clark for joining us!

    This opportunity was brought to life through The Center for Business, Entertainment and Sport Management at Dean College, a partnership with the Kraft Sports Group. For more information about Dean College, visit www.dean.edu. For more information on The Center for Business, Entertainment and Sport Management at Dean College, visit www.dean.edu/thecenter.

Take the next Step