students at Dean College in Dean College Library studying discussing ways to get their dream jobs in sports marketing

Want to work in sports marketing? This specialized field can be a bit tricky to get into, but it is possible once you know how. It comes down to a number of things, including who you know, hands-on experience, classroom instruction, and taking the time to master the right skills. Looking for a few tips? Keep reading!

Network All of the Time

Getting a job in the professional sports world requires more than just related skills and knowledge, it also requires you to know people who are already working in the field. The more time that you spend getting to know your professors, speaking with professionals in the field, and interning at sports stadiums, the better. In addition, be ready to network just about anywhere because you never know when you’ll meet someone who can help you.

Spend Time Working for Your College Team

College sports teams always need student workers. These workers, whether in paid positions or volunteer ones, gain a number of skills that they’ll need to work in the sports field. From keeping statistics during or after games to working for the school itself in the sports department, you’ll have a chance to see how things really are behind the scenes.

Get an Internship at a Local Stadium

One of the best ways to get to know people in the sports marketing field is to spend time working alongside them. Most sporting arenas or stadiums offer internships to college students. In exchange for course credits and some of your free time, you’ll spend time assisting the employees and even including your own input in some of the events and other things that the team is currently working on. Plus, you’ll be able to network while you intern, helping you with that part of finding a job as well.

Attend and Even Speak at Conferences

Many related conferences have student rates, so make sure to take advantage of them. Attending conferences for sports marketers, as well as possibly speaking at them, presenting the student point of view, can help you get to know people who work in the field.

Make Sure That You Have All of the Needed Skills

Not only do you need plenty of connections to work in sports marketing, but you also need to have a number of useful skills. These include things like time management, communication, event planning, general management of people, and more. You’ll gain these skills both in the classroom and out in the field, so take every chance that you can to learn more.

Earn a Degree in Sports Marketing from Dean College

Are you ready to get a head start on your career in sports marketing? It all starts with a degree in the field. Consider earning your bachelor’s degree in sports management from Dean College. The program includes courses in both sports marketing and sports management, so you’ll learn everything that you need to in order to succeed while working for a professional sports team.