Launch an exciting career inside professional or collegiate sports organizations with a degree in Sport Management from Dean College.

Program Overview 

Combine your love of athletics with the chance to manage a successful organization.

Dean College offers an associate degree and bachelor’s degree in Sport Management. Housed in the Dean R. Sanders '47 School of Business, the Sport Management program leverages coursework from our top-notch degrees in business management, coaching and recreation, exercise science, physical education and more. You’ll learn proven business principles and organizational management strategies while immersing yourself in the science and social impact of sport. Core courses and electives you might take include:

  • Principles of Economics
  • Statistical Analysis and Decision Making
  • Sport Law
  • Venue Management
  • Psychology of Sport
  • Business Policy and Strategic Management
  • History and Philosophy of Sport and Physical Activity

You’ll also gain real-world experience to build your skills and your network from day one by participating in experiential learning opportunities, completing internships and working on consulting projects both on and off campus. Whether you’re interested in sales and marketing, management, stadium security or other areas vital to the success of sports organizations, a degree in Sport Management from Dean College will set you up to launch an exciting career in the field.

Dean College professor working with a student

Dean R. Sanders ’47 School of Business Faculty

Gain valuable insights from our faculty, who have firsthand business knowledge as consultants, executives and entrepreneurs.

Sport Management Courses

Course Number Course Title Credits
SMGT 172 Introduction to Sport Management 3
SMGT 174 History and Philosophy of Sport and Physical Activity 3
SMGT 203 Sport Venue Management 3
SMGT 215 Sport Ethics 3
SMGT 305 Organization and Administration of Sport 3
SMGT 317 Sponsor Development and Digital Sports Hospitality 3
SMGT 405 Sport Law 3
SMGT 429 Sports Tourism Management 3
ACCT 103 Financial Accounting 3
ACCT 200 Managerial Accounting 3
ECO 150 Principles of Economics 3
MKTG 235 Principles of Marketing 3
BUS 230 Principles of Management 3
BUS 325 Principles of Finance and Budgeting 3
BUS 341 Data Analysis and Decision Making 3
BUS 495 Business Policy and Strategic Management 3
DCA 100 Campus Connections: Making the Transition 1
DCA 200 Internship Connections: Creating Your Plan 1
DCA 300 The Internship Experience 3
DCA 350 Future Connections: Launching Your Career 3
DCA EXPERIENCE ELE Dean Career Advantage Experience Courses 6
Total Credits 62

Course Number Course Title Credits
ENG 111 Composition l 3
ENG 112 Composition ll 3
SPC 101 Communication Fundamentals 3
MATH ELECTIVE Core Mathematics Elective 3
LAB SCIENCE ELECTIVE Core Lab Science Elective 4
ARTS ELECTIVE Core Distribution Arts Elective 3
HUMANITIES ELECTIVE Core Distribution Humanities Elective 3
NATURAL SCIENCES AND MATH ELECTIVE Core Distribution Natural Sciences and Mathematics Elective 3
PSY 111 General Psychology 3
COM 327 Applied Professional Communication 3
PSY 335 Psychology of Sport 3
UDLA ELE Upper-Division Liberal Arts Electives 6
Total Credits 40

Course Number Course Title Credits
ELE Electives 18
Total Credits 18

* Subject to change
** Based on the Dean College Academic Catalog 2023-2024

Beyond the Classroom

Dean College students on a tour of Gillette Stadium Build your skills, your confidence and your network as you work your way up through the sport management field.

In the competitive world of Sport Management, experience is key – and at Dean, you’ll jumpstart your career right from the beginning. Gain real-world experience by participating in on- and off-campus consulting projects, where you can apply management and decision-making strategies to real-world business situations. Meet with and learn from sport industry veterans during campus visits organized by the Dean Leadership Institute and the Center for Business, Entertainment and Sport Management, our partnership with Kraft Sports + Entertainment. And complete an internship (or several) at one of the leading sports organizations in the area, like the New England Patriots, New England Revolution, Pawtucket Red Sox, Providence Bruins, WEEI Sports Radio and more.

And when you graduate, you’ll have the skills and the network needed to launch a successful career in sales and marketing, managing sports organizations and venues, working as athletic directors and coaches and so much more. You’ll find Bulldogs at places like the Boston Red Sox, Los Angeles Dodgers, New York Mets, Boston Celtics, New England Patriots, Cape Cod Baseball League, WEEI Sports Radio, the YMCA, various collegiate athletic programs and so much more.

Dean College student in front of Gillette Stadium

Sport Management Career Panel

Hear from industry leaders as they share advice on launching your career in the sports and entertainment industry.

Uniquely Dean

A Dean College student studying on a laptop Take advantage of real-world opportunities through the unique programming that the Sport Management program has to offer.
  • Complete multiple, for-credit internships with a local or regional professional sports organization or venue such as Patriot Place, New England Patriots, New England Revolution and the Cape Cod Baseball League.
  • Tour professional facilities and arenas, such as Gillette Stadium, the New England Revolution Training Center, and Helix Esports at Patriot Place, an esports gaming center and the official practice facility for the Boston Uprising.
  • Network with experienced sport management executives through the Dean Leadership Institute, which hosts the Executive Lecture Series and Leadership in Action series throughout the year. Past speakers have included executives from The Kraft Group, Nike and so much more.
  • Apply your new skills and knowledge in real-world situations through on- and off-campus consultant projects.
  • Explore internships and experiential learning opportunities with The Center for Business, Entertainment and Sport Management.


Check out the news and stories below to learn more about being a Sports Management major at Dean.