The Center Affiliations
Dean College has partnered with some of the biggest names in sports and entertainment in New England!
A Partnership of Academics and Modern Business
About The Center
The Center for Business, Entertainment and Sport Management (The Center) has forged strategic partnerships with giants in the multi-billion dollar sports and entertainment industries, like Kraft Sports + Entertainment and the Providence Bruins. Through these relationships, we are uniquely poised to give our students one-of-a-kind opportunities to get ahead in a variety of competitive fields.
By combining our dynamic curriculum with unprecedented hands-on experience, you can take what you learn in the classroom and put it to work in a fast-paced, cutting-edge marketplace. We have joined forces to help you succeed.
Whether you're interested in becoming a radio or TV reporter, marketing specialist, security supervisor, event planner, venue management or athletic trainer, you'll find a variety of academic programs and real-world opportunities to help you succeed in the sports and entertainment industries. Learn more about Careers in Sports.
The Center Majors
Check out the majors associated with The Center for Business, Entertainment and Sport Management.
Experiential Learning
The Center for Business, Entertainment and Sport Management provides students exclusive experiential learning opportunities!
The summer after my sophomore year, I landed a play-by-play internship with the Cape Cod Baseball League through the connections I made at Dean. Landing an internship like this made me realize that the size or reputation of the school you go to really doesn’t matter, it’s the people who teach you and mentor you that matter, and I would argue that no school in this area is better at that than Dean. After graduation, I landed a full-time job as the TV voice of a collegiate baseball team.
Completing my internship with Kraft Sports + Entertainment at Patriot Place gave me the hands-on experience I needed to learn more about the sports industry. This internship was essential to developing the key skills that you can’t attain in the classroom. After graduation, I scored a full-time job in collegiate athletics.
Being able to complete an internship with Kraft Sports + Entertainment through Dean’s partnership led me to discover my passion for sports and entertainment management. Because of my internship, I was hired to work within event operations at Gillette Stadium post-graduation.
Learn from the Best
John Rooke is the Director of The Center. John currently serves in several capacities, including 30 years as play-by-play voice for Providence College basketball, Big East Conference and American Athletic Conference football and basketball play-by-play for ESPNU, ESPN Regional Television, the IMG Sports Network and the Big East & American Digital Networks; ACC football; 27 seasons as voice for the New England Patriots and 20 seasons as the voice for the New England Revolution; previous work includes Inside the Big East and Golfing the World on ESPNU, Fox Sports Net and additional regional sports networks and local TV stations; current talk host for WOR 710 New York, the WEEI Radio Network in Boston, Providence and throughout New England; host of This Week in the Big East syndicated nationally on Westwood One and Sirius/XM...and a former host on ESPN Radio and the NBC Sports Radio Network.
"We want our graduates to be prepared and game ready to move into these industries, to be able to be productive and successful and ahead of the learning curve. The Center is exactly what you want it to be, and it's anything you want it to be. It is a vehicle to help our students get to where they want to go."
John Rooke
Director, The Center for Business, Entertainment and Sport Management
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Dean College is the exclusive academic partner of the New England Patriots and Revolution.
Students entering the Putnam Club for a behind-the-scenes tour of the Gillette Stadium, home of the New England Patriots and Revolution.
Students had a great view of the field from the press box while touring a stadium!
Dean College students have access to internships with many organizations.
John Rooke, voice of the New England Patriots and New England Revolution, serves as the Director of the Center for Business, Entertainment and Sport Management at Dean College.
Dean College student announcing play-by-play at a baseball game.
Students touring the exercise and fitness facilities at the Dunkin Donuts Center, home of the Providence Bruins hockey team.
Dean College students gain behind-the-scenes access to facilities like the Dunkin Donuts Center, home of the Providence Bruins hockey team.
Students taking a behind-the-scenes tour of Gillette Stadium, home of the New England Patriots and Revolution.
A student takes a selfie with a New England Patriots player at Gillette Stadium after attending the team's training camp.
Dean College football players meet New England Patriots players at Training Camp.
Close to 200 Dean College students projected enthusiasm as they participated in the 2019 Banner Ceremony at the New England Patriots home opener.
Dean College students, composed of Arts and Entertainment Management, Business, Communications, Dance, Sports Broadcasting and Sport Management majors, assisted in rolling out a 50-yard-long banner at the 2019 New England Patriots banner ceremony.
Dean College students were invited on the field for the entire halftime show, featuring Boston-based rock band Godsmack.
Dean College students were thrilled to have an unforgettable experience of being part of the banner ceremony at the 2019 New England Patriots home opener.
Dean College students lining up to perform on-field during the NFL opening ceremony at Gillette Stadium.
Dean College students had the opportunity to perform on-field at the NFL opening night ceremonies...three times!
Dean College students took a moment during the 2017 NFL opening ceremony performance to smile for the camera.
Austin DeCouta ’23 landed an internship with the Brockton Rox during their 2020 baseball season. He says, “This summer I am the lead broadcaster for the Brockton Rox baseball team. Dean has helped me get comfortable with being on camera, learn about the sports broadcasting business and practice commentating.”
Dean College has an academic partnership with the New England Revolution, which allows our students to gain access to a vast amount of opportunities in the sports and business world, including hands-on instruction from executives within Kraft Sports + Entertainment.
We are proud to be a sponsor for the Providence Bruins!