Build a fast-paced career at the intersection of data and creativity with a major in Marketing from Dean College.

Program Overview 

In a consumer-driven world, savvy marketing professionals are more in demand than ever. With a bachelor’s degree in Marketing from Dean College, you’ll gain the experience and know-how to influence consumer behavior through any medium and in any market.

From traditional advertising opportunities like magazine ads and billboards to current social media strategies, live event marketing and e-commerce, you’ll build the skills it takes to work in the ever-changing marketing industry. You’ll take both core business courses and highly focused, major-specific courses that include integrated marketing communications, advertising and marketing analytics. You’ll study consumer behavior and brand management, perform market research, create digital content, analyze data sets, develop strategic marketing plans and so much more. And you’ll learn how to develop innovative marketing ideas while leveraging facts and data to ensure your marketing efforts reach their target audiences.

You’ll also have the opportunity to apply your knowledge and skills to real-world situations by working with companies to solve real marketing challenges. Whether your strengths include creativity, writing, math or data analysis, a Marketing degree from Dean College will set you up for success in a wide range of job opportunities.


Dean College Professor Kelly Rys presenting to her marketing classroom.

Feature Story

Dynamic new courses are coming for the 2023-24 academic year. These courses will help students develop real-world skills as they enter the workforce.

Dean College professor working with a student

Dean R. Sanders ’47 School of Business Faculty

Gain valuable insights from our faculty, who have firsthand business knowledge as consultants, executives and entrepreneurs.

Marketing Courses

Course Number Course Title Credits
MKTG 218 Principles of Advertising 3
MKTG 230 Digital Marketing 3
MKTG 235 Principles of Marketing 3
MKTG 314 Marketing Analytics 3
MKTG 338 Marketing Research 3
MKTG 412 Strategic Brand Management 3
MKTG 495 Senior Capstone 3
ACCT 103 Financial Accounting 3
ACCT 200 Managerial Accounting 3
BUS 123 Foundations of Business 3
BUS 350 Sales and Relationship Management 3
ECO 150 Principles of Economics 3
COM 202 Integrated Marketing Communications 3
MKTG 228, OR COM 124, OR COM 211, OR SMGT 217 Consumer Behavior OR Web Design and Social Media Production OR Media Writing OR Sponsor Development and Digital Sports Hospitality 6
DCA 100 Campus Connections: Making the Transition 1
DCA 110 Career Connections: Developing Your Brand 1
DCA 200 Internship Connections: Creating Your Plan 1
DCA 300 The Internship Experience 3
DCA EXPERIENCE ELE Dean Career Advantage Experience Courses 6
DCA 350 Future Connections: Launching Your Career 3
Total Credits 60

Course Number Course Title Credits
ENG 111 Composition l 3
ENG 112 Composition ll 3
SPC 101 Communication Fundamentals 3
BUS 150 Personal Finance 3
LAB SCIENCE ELECTIVE Core Lab Science Elective 4
ARTS ELECTIVE Core Distribution Arts Elective 3
HUMANITIES ELECTIVE Core Distribution Humanities Elective 3
NATURAL SCIENCES AND MATH ELECTIVE Core Distribution Natural Sciences and Mathematics Elective 3
PSY 111 OR SOC 113 General Psychology or Introduction to Sociology 3
COM 327 Applied Professional Communication 3
SOC 355 Consumer Culture 3
UDLA ELE Upper-Division Liberal Arts Electives 6
Total Credits 40

Course Number Course Title Credits
ELE Electives 24
Total Credits 24

* Subject to change
** Based on the Dean College Academic Catalog 2023-2024

Beyond the Classroom

Dean College student outside of Gillette Stadium As a marketing major at Dean, you’ll have ample opportunity to practice your skills in the professional world.

You’ll network and learn from guest speakers in the marketing field, consult with a local company to help solve real business challenges or land a coveted marketing internship to gain valuable real-world experience.

Our graduates go on to dynamic careers in small businesses, entrepreneurial ventures, government, multinational corporations and beyond. With a bachelor’s degree in Marketing from Dean College, you’ll have the conceptual, quantitative and analytical skills that set you apart in today’s business world. Interested in working in marketing for sports teams, venues or other athletic organizations in particular? Learn more about careers in sports.

Uniquely Dean

Two Dean College students talking on the Dean College campus. Build your resume and your network through the unique programming that the Dean College Marketing program has to offer.
  • Interact with high-level professionals in the classroom, including New England Patriots and New England Revolution executives.
  • Enjoy access to Gillette Stadium and other Kraft Sports + Entertainment facilities as a laboratory for learning.
  • S&P Global IQ available to all students and integrated in many courses.
  • Learn from industry leaders who offer insights and share their experiences through the Dean Leadership Institute.
  • Network with industry leaders, gain exclusive learning opportunities and pursue internships with The Center for Business, Entertainment and Sport Management.
  • Selected students participate in the International Accreditation Council for Business Education's Regional Conference where they are presented a case and challenged to develop an analysis and suggest potential solutions against other teams.



Check out the news and stories below to learn more about being a Marketing major at Dean.