Build a fast-paced career at the intersection of data and creativity with a major in marketing from Dean College.

In a consumer-driven world, savvy marketing professionals are more in demand than ever. With a bachelor’s degree from Dean College, you’ll have the experience and know-how to create a dynamic career in this exciting field. 

Program Overview

Marketing opportunities are everywhere in modern life, from magazine ads to billboards to your Facebook feed. The marketing program at Dean College gives you the tools to influence consumer behavior through any medium and in any market. 

Our curriculum nurtures your creativity while grounding you in facts and data. Every course has a practical application. You’ll learn the fundamentals of marketing by studying core business courses and topics such as: 

  • Consumer behavior
  • Market research
  • Promotional strategy
  • Product development 

You’ll study everything from research and planning to product development, distribution, pricing and promotion of goods and services. And you’ll learn how to market not only products but also your own talents and abilities.

Beyond the Classroom

As a marketing major at Dean, you’ll have ample opportunity to practice your skills in the professional world. You might take an internship on-campus or in the community.  Or, perhaps consult with a local company to help solve real business challenges. 

Our graduates go on to dynamic careers in small businesses, entrepreneurial ventures, government, multinational corporations and beyond. With a bachelor’s in marketing from Dean College, you’ll have the conceptual, quantitative and analytical skills that set you apart in today’s business world. 

Uniquely Dean

What makes our Marketing program best of breed? 

  • Interact with high-level professionals in the classroom, including New England Patriots and New England Revolution executives. 
  • Enjoy access to Gillette Stadium and other Kraft Sports + Entertainment facilities as a laboratory for learning.
  • S&P Global IQ available to all students and integrated in many courses.
  • Learn from industry leaders who offer insights and share their experiences through the Dean Leadership Institute.
  • Primary engagement with The Center for Business, Entertainment and Sport Management
  • Selected students participate in the International Accreditation Council for Business Education's Regional Conference where they are presented a case and challenged to develop an analysis and suggest potential solutions against other teams. 

Degree Offerings

  • Bachelor's Degree*

*The course listing below is based on the Bachelor's Degree program.

Marketing Courses

Course Number Course Title Credits
ACCT 103 Financial Accounting 3
ACCT 200 Managerial Accounting 3
ECO 150 Principles of Economics 3
BUS 123 Foundations of Business 3
BUS 218 Principles of Advertising 3
BUS 230 Principles of Management 3
BUS 235 Principles of Marketing 3
BUS 314 Marketing Analytics 3
BUS 346 Negotiations 3
BUS 350 Sales and Relationship Management 3
BUS 405 Leading the Organization 3
BUS 495 Business Policy and Strategic Management 3
COM 202 Integrated Marketing Communications 3
AMGT 302 OR BUS 353 Live Event Planning and Management or E-Commerce 3
DCA 100 Campus Connections: Making the Transition 1
DCA 110 Career Connections: Developing Your Brand 1
DCA 200 Internship Connections: Creating Your Plan 1
DCA 300 The Internship Experience 3
DCA EXPERIENCE ELE Dean Career Advantage Experience Courses 6
DCA 350 Future Connections: Launching Your Career 3
Total Credits 57

Course Number Course Title Credits
ENG 111 Composition l 3
ENG 112 Composition ll 3
SPC 101 Communication Fundamentals 3
BUS 150 Personal Finance 3
LAB SCIENCE ELECTIVE Core Lab Science Elective 4
ARTS ELECTIVE Core Distribution Arts Elective 3
NATURAL SCIENCES AND MATH ELECTIVE Core Distribution Natural Sciences and Mathematics Elective 3
HUMANITIES ELECTIVE Core Distribution Humanities Elective 3
PSY 111 OR SOC 113 General Psychology or Introduction to Sociology 3
COM 327 Applied Professional Communication 3
SOC 355 Consumer Culture 3
UDLA ELE Upper-Division Liberal Arts Electives 6
Total Credits 40

Course Number Course Title Credits
ELE Electives 24
Total Credits 24

* Subject to change
** Based on the Dean College Academic Catalog 2019-20