Is a Marketing Degree Worth it in 2023?

It seems as though everyone has an opinion or suggestion when it comes to marketing various products and there’s certainly no shortage of great books, blogs, and podcasts out there on the subject. However, reading every single marketing book available in the store isn’t the same as getting a degree in marketing.

Choosing marketing as your major will help you learn all the latest and most up-to-date marketing techniques and tips. And the best part? You’ll find some amazing career opportunities awaiting you when you graduate. So, let’s explore why opting in for a marketing degree in 2023 is well worth your time.

How Marketing Has Changed Over the Years

Marketing isn’t the same as it was 20 years ago. There are plenty of new things to learn that require spending time in a classroom. For example, before the internet really took hold, many marketers focused on print advertising, television and radio spots, and even in-person marketing, like approaching shoppers in a mall to get them to complete a survey for cash.

While these methods are still around, except perhaps the latter, because people are more wary these days, the world of marketing has expanded to include websites, social media, Google search ads, and more. These new markets are the main reason why a degree in the subject is still as necessary as ever.

Choosing a Specialty

Another thing that’s different from the marketing programs of the past are the many different things that you can do with the degree. For example, there are plenty of specialties that you can choose from, including:

• Data Analysis – By analyzing everything from search engine results to see who’s checking out a customer’s website to looking at specific patterns to see if you’re getting enough ROI, data analysis is huge in the marketing world.
• Social Media – Yes, social media falls under the marketing umbrella, particularly when discussing the social media accounts of specific brands and companies.
• Market Research – Marketing research involves looking into certain products and determining which groups of people will be the ones purchasing them. From there, digital marketing campaigns are put together.
• Customer Relationship Management – How a company handles and responds to its customers is important, which is why there are people who specialize in customer relationship management.
• Digital Marketing – Digital marketing consists of many different things, from placing online ads to doing everything possible to call attention to clients.
• SEO – Short for Search Engine Optimization, this is the practice of updating websites and using other tactics, like content and link building, to get a website onto the first page of Google’s search results.

Thinking About Majoring in Marketing?

If you’re considering majoring in marketing in college, then consider earning your degree at Dean College. We have a marketing degree program that consists of a number of important business courses, plus the specialties surrounding your elective in the subject. Add in a number of general education courses and you have a well-rounded marketing degree on your hands with endless possibilities. Request more information, today!