A Partnership of Academics and Modern Business

About The Center

The Center for Business, Entertainment and Sport Management (The Center) has forged strategic partnerships with giants in the multi-billion dollar sports and entertainment industries, like Kraft Sports + Entertainment and the Pawtucket Red Sox. Through these relationships, we are uniquely poised to give our students one-of-a-kind opportunities to get ahead in a variety of competitive fields.

By combining our dynamic curriculum with unprecedented hands-on experience, you can take what you learn in the classroom and put it to work in a fast-paced, cutting-edge marketplace. We have joined forces to help you succeed. 

A group of students on the field at Gillette Stadium,

The Center Affiliations

Dean College has partnered with some of the biggest names in sports and entertainment in New England!

A student announcing a baseball game.

The Center Majors

Check out the majors associated with The Center for Business, Entertainment and Sport Management.

A student being filmed at the New England Patriots Training Camp at Gillette Stadium.

Experiential Learning

The Center for Business, Entertainment and Sport Management provides students exclusive experiential learning opportunities!

Learn from the Best

John Rooke is the Director of The Center. John currently serves in several capacities, including 30 years as play-by-play voice for Providence College basketball, Big East Conference and American Athletic Conference football and basketball play-by-play for ESPNU, ESPN Regional Television, the IMG Sports Network and the Big East & American Digital Networks; ACC football; 27 seasons as voice for the New England Patriots and 20 seasons as the voice for the New England Revolution; previous work includes Inside the Big East and Golfing the World on ESPNU, Fox Sports Net and additional regional sports networks and local TV stations; current talk host for WOR 710 New York, the WEEI Radio Network in Boston, Providence and throughout New England; host of This Week in the Big East syndicated nationally on Westwood One and Sirius/XM...and a former host on ESPN Radio and the NBC Sports Radio Network. 

"We want our graduates to be prepared and game ready to move into these industries, to be able to be productive and successful and ahead of the learning curve. The Center is exactly what you want it to be, and it's anything you want it to be. It is a vehicle to help our students get to where they want to go." - John Rooke

John Rooke

John Rooke

Director, The Center for Business, Entertainment and Sport Management
Address 99 Main Street, Franklin, MA 02038