Turn your creativity into content that connects, engages and influences.
Program Overview
The way we communicate is constantly changing – and organizations need creative thinkers who know how to tell stories, build audiences and create content that stands out.
With a bachelor’s degree or minor in Content Creation and Influencing from Dean College, you’ll learn to develop compelling content for social media, websites, podcasts, video and other digital platforms. Combining communication, storytelling, media production and marketing, this interdisciplinary major gives you the creative and technical skills to take an idea from concept to finished product.
You’ll learn by doing. Create visual, audio and written content while developing skills in video and audio production, creative writing, web design, social media strategy and personal branding. Along the way, you’ll explore the responsibilities that come with creating and sharing content, including copyright, ethical use of others’ work, quality control and the evolving role of artificial intelligence.
Whether you want to build your own brand, work behind the scenes for an organization or help businesses connect with their audiences, you’ll graduate with a portfolio of work and practical experience you can take into your career.
Students majoring in Content Creation and Influencing are strongly encouraged to minor in Marketing.
What You’ll Learn
Through the Content Creation and Influencing major, you’ll develop the creative, technical and strategic skills needed to produce thoughtful, engaging digital content. You'll learn to:
- Produce high-quality visual, audio, written and web content for a variety of digital platforms.
- Use storytelling techniques to engage audiences from different cultures, backgrounds and perspectives.
- Develop marketing and social media strategies for digital environments.
- Research, develop and incorporate information responsibly and ethically throughout the content creation process.
- Collaborate effectively with others on creative and production projects.
- Evaluate your work, communicate your professional skills and develop a plan for your future career.
Careers in Content Creation
Nearly every industry needs people who understand how to create digital content and connect with audiences.
Your skills can take you to marketing agencies, businesses, nonprofit organizations, entertainment and media companies, sports organizations and other industries, or help you build a platform or business of your own. Potential career paths include:
- Content Creator
- Social Media Manager
- Digital Content Producer
- Digital Storyteller
- Influencer or Brand Creator
- Content Marketing Specialist
- Multimedia Producer
- Podcast Producer
- Video Content Producer
- Community or Audience Engagement Specialist
- Brand Content Specialist
Your degree can also provide a foundation for graduate study in areas such as communications, marketing, media, digital strategy and related fields.