Pursue a degree in the fun and fast-paced field of Marketing

Program Overview

The Marketing program introduces you to the foundations of traditional advertising and marketing. Learn the strategy and metrics-driven approach to successful marketing and how to develop successful marketing plans.  

Bachelor's Degree in Business, With a Concentration in Marketing 

Receive your Bachelor's Degree in Business with a concentration in Marketing. This program exposes you to consumer behavior theory and the data companies utilize to develop marketing strategies. Digital practices are also covered to ensure that students are provided with skills to be competitive in today’s labor market.

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Request more information about the Bachelor's Degree in Business with a concentration in Marketing. 


Below you will find a table of course numbers, course names and the credits required to earn a Bachelor's Degree in Business with a Concentration in Marketing. 

Course Number  Course Name  Credit Required  Total Credits 
ENG 111 Composition I 3  
ENG 112 Composition II 3  
SPC 101 Communication Fundamentals 3  
Core Distribution  Mathematics Elective 3  
Core Distribution  Lab Science Elective  4  
Core Distribution  Arts Elective  3  
Core Distribution  Humanities Elective  3  
Core Distribution  Natural Science Elective  3  
Core Distribution  Social Science Elective 3  
ENG 332 Strategic Writing for Managers 3  
COM 327  Applied Professional Communication  3  
  Upper Division General Education Elective (3 at 3 credits each) 9  
  Total Core    43
BUS 123 Foundations of Business  3  
BUS 230  Principles of Management  3  
BUS 235  Principles of Marketing  3  
BUS 240  Human Resource Management  3  
ACCT 103  Financial Accounting  3  
ACCT 200  Managerial Accounting  3  
ECO 150 & Free Elective* or ECO 111 & ECO 112 Principles of Economics or Principles of Economics-Macro & Principles of Economics-Micro 3  
BUS 337  Organizational Behavior  3  
BUS 325 Principles of Finance and Budgeting  3  
BUS 341 Data Analysis and Decision-Making  3  
BUS 495  Business Policy and Strategic Management  3  
  Total Major    33
BUS 218  Principles of Advertising  3  
BUS 228  Consumer Behavior  3  
BUS 238  Marketing Research  3  
BUS 304  Interactive Advertising  3  
BUS 314 Marketing Analytics  3  
BUS 324 Branding Strategy  3  
  Total Concentration    18
  Electives (choose 9 at 3 credits each)  3  
  Total Electives   27
  Total Credits  121 121

View the School of Continuing Studies Academic Catalog for more program information. 

Curriculum Overview

This program provides students exposure to many facets of business to provide a well-rounded and strategic perspective to building and developing a marketing plan. Course topics covered include writing, statistical analysis, decision-making and management with a deep dive into marketing themes including advertising, market research, interactive marketing, branding, analytics and public relations. 

Skills Acquired

Marketing is a skill utilized at every organization large and small.  This well-rounded degree will prepare you for a career in any size organization, public or private. Career opportunities you can pursue with this degree include public relations, market research analyst, brand management, media buying, social media, event planning, email marketing, promotions and online advertising. 

Uniquely Dean 

  • A broad business foundation for a well-rounded and multi-faceted education.
  • A holistic approach that utilizes case studies, traditional and real-world learning to keep up with trends and remain current with today’s fast-moving world. 
  • The opportunity to interact with business leaders through cutting-edge partnerships through in-class and out of class experiences second to none.