students at Dean College learning about the most valuable sports management courses

A degree in sport management can be used in many different ways. Some people with the degree go on to work for stadiums, helping market sports teams, events and more. Others choose to go into the agency field, representing clients and helping them find the right teams and sponsorships to work for. Of course, these two examples represent the tip of the proverbial iceberg. As you can see from these valuable sport management courses, there’s a lot that you can do with the degree.

Wondering what options are out there? Explore with us!

1. Sport Ethics

Ethics are an important part of the sports marketing field. You need to know what’s ethical (and what isn’t), so you don’t run afoul of the law or do something controversial that will turn away fans.

2. Sports Tourism Management

For those who want to work in the event planning or marketing department of their local stadium, sports tourism management is one of the most useful courses to take. This class goes over everything that students need to know in order to bring people into the stadium, from planning special events to placing advertising for sports games.

3. Sport Law

Along with ethics, sport law is crucial. There are many things that you might accidentally do to run afoul of the laws, and it’s much easier to avoid them if you know what they are.

4. Sponsor Development and Digital Sports Hospitality

Sponsors are an important part of every stadium. Learning how to attract them, keep them happy, and ensure that the terms of their contracts are fulfilled are crucial for those who want to work in sports marketing. After all, sporting events wouldn’t be the same without the funding that sponsors provide.

5. Principles of Marketing

Of course, you can’t have a degree in sport management without some marketing courses. In principles of marketing, you’ll learn the basics of marketing, as well as how to apply them to this particular field.

6. Data Analysis and Decision Making

Data analysis is an important part of marketing because it all comes down to what will produce the biggest return on investment. You’ll need to keep an eye on the marketing that you put into place, tracking the results to see if you’re reaching the right target market.

7. Financial Accounting

While you’ll no doubt work for a stadium that has professional accountants, it’s important to know the basics so that you can read a balance sheet.

8. Business Policy and Strategic Management

Management principles and business policies are both important things to know and understand if you plan on working in the sports field as a marketer. This course will cover all of the important information that you need to know.

Choose a Degree in Sport Management from Dean College

If you think that a degree in sport management is right for you, then look no further than Dean College. Our program includes all of the basics and more that you’ll need to work in sports marketing or any other related career field.