Dean College

  • What can I do with a Sport Management Degree?

    Working in Sport Management is a fun and thrilling industry, which generally crosses your professional career with your personal interests. How awesome, right!? Some of the skills you’ll need to work in the Sport Management industry are willingness to work long, odd hours with positive energy, relationship building, skill building, and being able to develop strong interpersonal skills. As we’ve seen with movies like Moneyball and the Boston Red Sox organizational philosophy, you may also need some mathematics & analytics skills, too!

    Sport Management DegreeStudents with a degree in sport management can go on to have amazing careers at Colleges and Universities, the National Collegiate Athletic Association (NCAA), youth sports organizations, professional and minor league sports clubs, health and fitness clubs, recreational facilities and sport marketing firms and corporations.

    Some Job Possibilities with a degree in Sport Management:


    Sports Marketing Specialist- Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.
    Assistant Director of Operations- Typically oversees a program or company's day to day operations. The primary task is to ensure that the program or company runs as smoothly and effectively as possible.
    •  Athletic Director- No matter which level, athletic directors oversee all aspects of an athletic program, including hiring coaches, scheduling, budget preparation, promotion, and facility management.
    Sports Public Relation Director- Are responsible for five distinct areas of communications: media relations, internal communications, customer relations, investor relations and marketing. Are tasked with a wide range of responsibilities, generally related to internal or external communications. They are usually given a budget and expected to use it to uphold an organization's brand or reputation, and publicly advocate its stated goals.
    Sponsorship Coordinator- Determine what purpose the funds are being raised for, and develop a fundraising plan. Identify potential source of funds; write the grant application or sponsorship proposal, and ensure the acquired funds are being used for the designated purpose. Maintain relationships with donors, grant agencies and sponsors. Submit regular reports to the club/group committee.
    Sports Journalist- Performs extensive research, conduct interviews and attend events they are covering, such as games, tournaments and press conferences. Write articles for publications or scripts for broadcasts. Network with sports figures, athletes and other relevant stakeholders and to brainstorm creative ideas for future issues or presentations.
    Field Maintenance Director- Supervises crews of fulltime and part-time parks maintenance employees, contractors and volunteers to provide routine and emergency maintenance services involving a high level of responsibility, complexity and variety at leased and City-owned sport facilities, athletic fields and parks.
    Program Coordinator- Coordinates activities and functions of a designated program to ensure that goals and objectives specified for the program are accomplished in accordance with established priorities, time limitations, funding limitations or other specifications.

    Explore your exciting future opportunities with a sport management degree from the School of Business!

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