School of Continuing Studies | Majors & Courses

  • Marketing

    Bachelor's Degree in Business, Concentration in Marketing

    To succeed in business today, you need flexibility, a broad knowledge base, and experience in every facet of the business world.

    A bachelor’s degree in business from Dean College will prepare you to step directly into a successful career. Designed especially for adult students, this part-time major covers every aspect of business—from accounting and finance to marketing, management and technology.

    The marketing concentration introduces students to the foundations of traditional advertising and marketing.  Exposes students to consumer behavior theory and the data companies utilize to develop marketing strategy. Digital practices are also covered to ensure students are provided with skills to be competitive in today’s labor market. 

    Request Continuing Studies InformationAcademic Counselor Request

    Course Sequence

    Marketing

    Core (43 credits) Credits
    ENG 111
    Composition I
    3
    ENG 112
    Composition II
    3
    SPC 101
    Communication Fundamentals
    3
    MTH 150
    Foundations of Quantitative Reasoning
    3
    BIO 180
    Human Biology
    4
    ART ELECTIVE
    Core Distribution Arts Elective
    3
    HUMANITIES ELECTIVE
    Humanities Elective
    3
    NATURAL SCIENCE AND MATH ELECTIVE
    Natural Sciences and Mathematics Elective
    3
    SOCIAL SCIENCE ELECTIVE
    Social Sciences Elective
    3
    ENG 332
    Strategic Writing for Managers
    3
    COM 327
    Applied Professional Communication
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    Majors (36 credits) Credits
    ACCT 103
    Financial Accounting
    3
    ACCT 200
    Managerial Accounting
    3
    ECO 150
    Principles of Economics
    3
    BUS 123
    Foundations of Business
    3
    BUS 230
    Principles of Management
    3
    BUS 235
    Principles of Marketing
    3
    BUS 337
    Organizational Behavior
    3
    BUS 325
    Principles of Finance and Budgeting
    3
    BUS 341
    Statistical Analysis and Decision Making
    3
    BUS 400
    Business Internship
    3-15
    BUS 450
    Senior Seminar
    3
    BUS 415
    Business Policy and Strategic Management
    3
    Concentration & Electives (18 credits) Credits
    BUS 218
    Principles of Advertising
    3
    BUS 228
    Consumer Behavior
    3
    BUS 238
    Marketing Research
    3
    BUS 304
    Interactive Advertising
    3
    BUS 314
    Marketing Analytics
    3
    BUS 324
    Branding Strategy
    3
    Open Electives (24 credits) Credits
    TOTAL CREDITS: 121 Credits
    DEAN CareerLink
    Updated daily, DEAN CareerLink offers current students and alumni access to an entire career network with job and internship opportunities, research tools, external job search website recommendations, events and workshops, and networking opportunities.

    What else can we help with? 
    • Internship opportunities
    • Connections with potential employers
    • Resume assistance
    • Writing a cover letter
    • Mock interviews and strategies
    • Networking opportunities and techniques
    • Integrating social media in your job search

    Useful Links
    Dozens of useful industry, career and employment search web sites, providing a great resource as you research and attempt to build your perfect career.  


Take the next Step