School of Business | Majors and Courses

  • Marketing

    Marketing - B.A.

    Why should a customer choose your product or service over your competitors? If you think you could answer this question, then a career in marketing is for you!

    The Marketing program at Dean College is designed to provide you with the knowledge, experience and critical thinking skills needed to launch into a marketing career. By blending analytical know-how, media savvy and relationship building, you will gain the powerful insight necessary to take you to the top of your field. 

    A degree in marketing can be applied in many of today’s top institutions, including advertising agencies, marketing research firms, management consultants, service organizations, retailing, wholesaling and manufacturing companies and more. 

    Course Sequence

    Marketing

    Marketing - B.A. Credits
    Core (43 credits) Credits
    ENG 111
    Composition I
    3
    ENG 112
    Composition II
    3
    SPC 101
    Communication Fundamentals
    3
    MTH 150
    Foundations of Quantitative Reasoning
    3
    BIO 180
    Human Biology
    4
    ART ELECTIVE
    Core Distribution Arts Elective
    3
    HUMANITIES ELECTIVE
    Humanities Elective
    3
    NATURAL SCIENCE AND MATH ELECTIVE
    Natural Sciences and Mathematics Elective
    3
    SOCIAL SCIENCE ELECTIVE
    Social Sciences Elective
    3
    COM 332
    Advanced Media Writing
    3
    COM 327
    Applied Professional Communication
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3

    DEAN CareerLink
    Updated daily, DEAN CareerLink offers current students and alumni access to an entire career network with job and internship opportunities, research tools, external job search website recommendations, events and workshops, and networking opportunities.

    What else can we help with? 
    • Internship opportunities
    • Connections with potential employers
    • Resume assistance
    • Writing a cover letter
    • Mock interviews and strategies
    • Networking opportunities and techniques
    • Integrating social media in your job search

    Useful Links
    Dozens of useful industry, career and employment search web sites, providing a great resource as you research and attempt to build your perfect career.  

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