School of Business | Majors and Courses

  • Marketing

    Marketing - B.A.

    Have you ever purchased an item because of an advertisement you saw on your Facebook feed? Or maybe you enjoy shopping online while watching TV at night. Whatever the case, you the consumer are marketed to and your behavior patterns are constantly being studied. 

    The Marketing program at Dean College is designed to provide you with the knowledge, experience and critical thinking skills needed to launch into a marketing career. By blending analytical know-how, media savvy and relationship building, you will gain the powerful insight necessary to take you to the top of your field. Coursework will include learning the various facets of marketing from research and planning to challenges faced in product development, distribution, pricing and promotion of goods and services.

    A degree in marketing can be applied in many of today’s top institutions, including advertising agencies, marketing research firms, management consultants, service organizations, retailing, wholesaling and manufacturing companies and more. 

    Course Sequence

    Marketing

    Marketing - B.A. Credits
    Major (58-61 credits) Credits
    ACCT 103
    Financial Accounting
    3
    ACCT 200
    Managerial Accounting
    3
    ECO 150
    Principles of Economics
    3
    BUS 123
    Foundations of Business
    3
    BUS 230
    Principles of Management
    3
    BUS 235
    Principles of Marketing
    3
    BUS 346
    Negotiations
    3
    BUS 350
    Sales and Relationship Management
    3
    AMGT 302
    Event Planning
    3
    BUS 314
    Marketing Analytics
    3
    COM 202
    Introduction to Integrated Marketing Communications and Advertising
    3
    SOC 355
    Consumer Culture
    3
    CAR 200
    The Internship Preparation Seminar
    1
    CAR 300
    The Internship Experience
    2
    BUS 405
    Leading the Organization
    3
    BUS 450
    Senior Seminar
    3
    BUS 495
    Business Policy and Strategic Management
    3
    Core (43 credits) Credits
    ENG 111
    Composition I
    3
    ENG 112
    Composition II
    3
    SPC 101
    Communication Fundamentals
    3
    MTH 150
    Foundations of Quantitative Reasoning
    3
    BIO 180
    Human Biology
    4
    ART ELECTIVE
    Core Distribution Arts Elective
    3
    HUMANITIES ELECTIVE
    Humanities Elective
    3
    NATURAL SCIENCE AND MATH ELECTIVE
    Natural Sciences and Mathematics Elective
    3
    SOCIAL SCIENCE ELECTIVE
    Social Sciences Elective
    3
    COM 332
    Advanced Media Writing
    3
    COM 327
    Applied Professional Communication
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    LIBERAL ARTS ELECTIVE
    Liberal Arts Elective
    3
    Electives (17-20) Credits
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    Elective - Open
    3
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    Elective - Open
    3
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    Elective - Open
    3
    ----------
    Elective - Open
    3
    ----------
    Elective - Open
    3
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    Elective - Open
    3

    DEAN CareerLink
    Updated daily, DEAN CareerLink offers current students and alumni access to an entire career network with job and internship opportunities, research tools, external job search website recommendations, events and workshops, and networking opportunities.

    What else can we help with? 
    • Internship opportunities
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    • Resume assistance
    • Writing a cover letter
    • Mock interviews and strategies
    • Networking opportunities and techniques
    • Integrating social media in your job search

    Useful Links
    Dozens of useful industry, career and employment search web sites, providing a great resource as you research and attempt to build your perfect career.  

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